Everli announces a US$100m Series C financing round led by Verlinvest to accelerate its marketplace expansion across Europe, helping consumers and retailers revolutionise grocery shopping
Milan, 30 March 2021. Everli, Europe’s leading marketplace for online grocery shopping, announces that it has raised a $100M Series C Round with the goal to accelerate its growth plans and further expand its international footprint.
The funding round is Everli’s largest to date, and was led by Verlinvest with investments from new investors into Everli, Luxor, DN Capital, C4 Ventures, and Convivialité Ventures, together with existing investors FITEC (part of Fondo Italiano d’Investimento), 360 Capital, Innogest and DIP.
Since 2014, Everli has become the delivery partner of choice for some of Europe’s largest grocery brands, including Lidl, Kaufland, and Carrefour, offering access to over 300,000 products across 70 cities in Italy, Poland, and, more recently, Czech Republic and France. In 2020, Everli’s sales almost quadrupled to US$130m, as consumer shopping habits continue to rapidly shift towards online grocery shopping. Since its launch, Everli has continued to expand rapidly and its international presence accounts today for over 20% of its orders already.
The new capital will be used to further accelerate the expansion of Everli’s European footprint and significantly scale-up the team in areas such as tech, product, operations, marketing and finance.
Everli is an online marketplace where customers can choose their favourite supermarket and order products in stores for same-day delivery via dedicated Everli Shoppers. The service has become essential to consumers who have accelerated their propensity to turn to online solutions for their grocery shopping needs throughout the Covid-19 pandemic. Everli’s offering has also proven invaluable to supermarkets and retailers looking to adapt to consumers’ new shopping behaviour and complement their offering with an online solution of their own. As it expands, Everli also attracts an increasingly high share of CPG brands’ advertising & promotions spend, providing them with consumer behavior data they could never access in the offline world.
Everli is the first player to offer a same-day grocery delivery service in small/medium density areas, previously and typically underserved by online grocery players, and an agile logistics model that also provides over 3,000 shoppers with flexible employment opportunities.
“Verlinvest has been an active investor in the consumer space for more than 25 years. We are now experiencing a consumer revolution of substantial magnitude, with grocery shoppers massively and durably shifting online. We are proud to be rewriting the rules of the grocery industry together with Everli.” says Simone Sallustio, Executive Director at Verlinvest. “Everli combines its tech & data excellence with the grocery retail experience of its partners and this combination provides it with the
perfect position to cement itself as the European eGrocery market leader, delivering the best experience to consumers, value to retail partners, and digital activation to brands.”
“Everli has always been on a mission to help people achieve peace of mind by simplifying the grocery shopping experience,” says Federico Sargenti, CEO at Everli. “The last year has obviously been stressful for both consumers and the industry at large, which made that mission more relevant than ever. We are proud to have played a role in helping many people during these difficult times. But we are only getting started, as this industry will never be the same again: the shift to online delivery is not reversing, and expectations on all sides are only increasing. We have built a model which we believe offers unparalleled value to consumers, through wide access to the retailers and products they love, even in less urban areas, and to retailers, who are now able to affordably compete online and reach a whole new consumer base.”
Everli is on a mission to help people achieve peace of mind, by simplifying their life when shopping for groceries. No more queuing, no more parking, no more carrying heavy weights: Everli’s dream is to bring just the best parts of grocery shopping, directly to your home.
Started in 2014, Everli is now the main European e-grocery marketplace. Headquartered in Milan, with offices also in Verona and Warsaw, Everli’s team has grown to more than 220 people, and has created more than 100 partnerships with retailers and CPG companies, serving more than 70 cities around Europe, and having delivered groceries more than 3 million times.
Verlinvest is a privately-owned investment group headquartered in Brussels and present in London, New York, and Singapore with the mission of driving consumer revolutions through dedicated and targeted investments. Since its establishment in 1995, Verlinvest’s long-term, operational mindset has been focused on building & scaling brands and helping entrepreneurs across Europe, the United States, and Asia convert their vision into global success stories. Verlinvest thrives to build a community of purpose-led brands pursuing growth and sustainable change and is proudly associated with iconic names such as Oatly, Tony’s Chocolonely, Vita Coco, Byju’s, Hint and Mutti.
For more information: www.verlinvest.com. Find Verlinvest on LinkedIn